Blogs are an effective form of content marketing that allow you to connect with readers through writing. They’re also an invaluable way of building brand recognition and identity for businesses or even just personal use – and may serve as networking opportunities with fellow bloggers or businesses. Blogs started as Read more…
Blogs can be an effective way to engage an audience and increase traffic to a blog post, while social media helps increase its reach and improve its visibility. Select platforms relevant to a blog’s content and goals, for instance Instagram and Pinterest work better for visual posts while Twitter may Read more…
Google SEO (Search Engine Optimization) refers to strategies used to make your website visible and relevant in search engines, including optimizing keywords and content on your site as well as claiming and staying active with a Google Business Profile. Keep in mind that SEO criteria is constantly shifting; what works Read more…
Content is at the heart of any SEO strategy and helps increase search visibility. This may take the form of text, video, or images and should help to bring increased results when optimizing a page for search engines. Keywords are integral to creating content, but be wary of overusing them; Read more…
Google Webmaster Tools had long been considered a go-to platform for optimizing websites, but as the internet evolved into something other than being optimized solely by webmasters, the tool needed to change as well. Therefore, in 2015 Google renamed their Webmaster Tools as Google Search Console and this article will Read more…
Instagram SEO tactics can increase visibility and engagement on the platform, such as keyword optimization and optimizing profiles and content. Tools like Metricool allow you to analyze performance data for making data-driven adjustments. Instagram uses specific factors to categorize content in users’ Explore pages and suggested feeds, including keywords, accounts Read more…
Businesses can leverage blogs to attract new customers by producing useful, informative content. Furthermore, blogging helps increase organic SEO rankings. Blogging offers many advantages, from developing writing skills and building personal brands to becoming an authority in niche areas. Below are just some of the many advantages associated with blogging: Read more…