There are many different types of packaging options available nowadays suited to packaging different types of products. It is possible for a company to get the most perfect packaging which will fulfill all its purposes. When looking for the right packaging a brand needs to keep its product in mind and also the needs of its brand and consumer base.
It is vital that the box be able to effectively protect whatever is placed in it and it must be able to help market the brand and the product. It is important to know the differences between the different packaging solutions including those between a luxury rigid boxes and a regular box.
What is luxury rigid packaging?
This packaging is the one for high-end and luxurious items. It is strong, durable, sturdy, and made to showcase items such as jewelry, accessories, perfumes, electronics, etc. Therefore it is designed in a high-end and extravagant way.
The following explains how luxury rigid boxes are different from regular boxes:
Materials used
One way this packaging solution is different from regular packaging is the materials that are used to make the box. The materials impact how durable and sturdy the packaging will be and these boxes are made from rigid and strong materials. Unlike regular boxes this packaging will not bend as it is rigid.
The materials are stronger and more durable in comparison to regular boxes. High-quality paper, cardboard, corrugated cardboard, paperboard, etc. can be used here. The material lets people know that a luxury product is in the packaging and the boxes are therefore able to protect these items due to their strength.
Structure of packaging
Cardboard luxury rigid boxes have a rigid structure and keep their shape also when they are empty unlike regular boxes. The packaging will not collapse or fold in the same way that regular boxes do. This structure helps maintain their high-end appearance and appeal.
The packaging’s base includes thick chipboard which is often around 5 times thicker in comparison to normal boxes. An attractively designed paper wrap gets pasted on the chipboard so that it covers it. This gets customized allowing a brand to market itself.
The packaging is therefore sturdy and able to keep its shape unlike normal boxes. It is possible to get these boxes in different shapes as well as sizes so that they suit the product they are packaging. The style of the box can be chosen according to the product’s needs.
Designing packaging
Printed luxury rigid boxes are able to be designed in a unique and customized way so that they give the impression of quality. Unlike normal packaging that may include normal printing, these boxes are only printed with high-quality inks and designs.
The packaging can include unique shapes as well as interactive elements so that the box stands out. Closures can even be added such as magnetic closures so that the packaging opens and closes effectively and protects the product from getting damaged. The box opens in an exciting way. When luxury products are packaged, the packaging needs to give customers a good experience and these boxes are able to do this due to these elements.
When packaging manufacturers and brands design these boxes, they aim to give customers a good unboxing experience that they will remember. Therefore the packaging is perfect in size and shape and opens and closes excitingly, this is not necessary when it comes to designing normal boxes.
Including high-end finishing touches
Custom luxury rigid boxes often are embellished using finishing touches so that the packaging can be prominent and stand out. This makes the box give the impression that the brand is selling luxury goods.
After the boxes have been printed various techniques can be used to make them shine and stand out letting people know that high-end products are in them. For instance textured impacts can be added so that when the customer feels the box they will get excited and want to check out what is in it.
Embossing can even be included on elements like the brand logo so that it can be prominent and let people know which brand is selling the product. Metallic finishes are even popular as they make the box shine in front of normal looking boxes due to gold or silver foiling added on them. These boxes feel soft and luxurious as well. The rigid packaging is different from regular packaging due to the high-end structure and appeal of the boxes. Brands that sell expensive and luxury products often choose these boxes because they immediately let shoppers know that something extravagant is in the packaging. The boxes are stronger and more attractively designed when compared to regular boxes which makes them stand out and draw the attention of people looking to buy the products placed in them.
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